Meet the Team Group

Western Canada










Eastern Canada

Phil Bailey

Eastern Business Manager, Ontario

Phil is responsible for overseeing operations and relationships with eastern business partners and suppliers. Phil also works directly with SeCan members and retailers to grow sales in eastern Ontario, Quebec and the Maritimes.

Shannon Bieman

Market Development - Western Ontario, Ontario

Shannon is responsible for developing sales and marketing strategies to help SeCan members build their sales volumes and meet demand for new products in eastern Canada. Shannon works directly with members and seed retailers located in western Ontario.

Willie Vanderpol

Market Development - Southwestern Ontario, Ontario

Willie works directly with SeCan members and retailers to grow sales in southwestern Ontario.

She is  also responsible for working with SeCan’s eastern Canadian plant breeding partners to coordinate research and development activities.

Head Office

Erica Dittburner

Accounts Representative, Ontario

Erica is responsible for much of the record keeping and answering member's questions on the distribution of stock seed and collection of fees. She also reconciles TUA fees on Roundup Ready® products. Erica is fully bilingual

Jeff Needham

Financial Controller, Ontario

Jeff maintains SeCan's accounting system and all financial information. He assists in developing budgets for various programs and initiatives.

Kelly Pickett

Licensing Manager, Ontario

Kelly is primarily responsible for variety licenses and research agreements. She also assists in variety evaluation and agreements for eastern Canada.

Jeff Reid

General Manager, Ontario

Jeff Reid is the Chief Executive Officer and is accountable to the Board of Directors. He is responsible for day to day operations and for developing programs within the policies established by the Board. 

Madison Spyk

Marketing Assistant, Ontario

Maddi facilitates member co-promotion projects across Canada. She supports SeCan's Communications Manager, Marketing Representatives, and Office Administrator and also assists with SeCan events and social media.

Brenda Trask

Communications Manager, Ontario

Brenda coordinates SeCan's advertising and public relations initiatives across Canada. 

Katrina van Wyk

Office Administrator, Ontario

As SeCan’s Office Administrator, Katrina provides support to staff and members with meeting logistics and travel, general office coordination, distribution of materials, website updates, and much more.